At the heart of our ethos is simplicity. Simple tasks, simple moments, simple ingredients - where their humble insignificance is the very thing that makes them remarkable. And this desire for simplicity is where our story starts. In a world full of choices, we found ourselves increasingly drawn to healthier ones - what we consumed, what we purchased, the values we supported - for ourselves, for our family and for our home.

What we sought was simplicity, but what we found was often far from it. We discovered that brands we had loved and trusted were actually inconsistent with our principles of a healthy lifestyle. With unpronounceable ingredients hiding behind fancy labels, many products claimed they were eco-friendly, but nowhere did they state they were human-friendly. Santosa was born out of a desire to change that.